Waldrast, a new vision of hospitality

Waldrast’s new visual identity embodies the wellness and tranquillity that define the property and its surrounding landscape. A simple, minimalist typeface combined with a harmonious colour palette - including forest green and soft pink - creates an elegant, contemporary brand while maintaining a strong connection to nature. A distinctive feature of the design is the pattern inspired by the initial letter of the logo, “W.” This has been transformed into an angled shape resembling a pine needle, symbolising the lush vegetation that surrounds Waldrast. This motif, harmoniously repeated, evokes the image of a dense forest and strengthens the visual link with the woodland landscape that makes this place unique.