The Ladin Museum is behind the ‘Trienala Ladin’, an event with twenty years of history featuring artists from the five Ladin valleys, including those who do not permanently live there any longer. Every edition is assigned to a curator who selects a theme and the artists.
In light of the High Five edition, we participated in and won the tender to create the exhibit concept and communicate it using the selected channels: catalogues, paper ads, invites, and banners. The edition’s name represents a message of unity among the five valleys. We decided to reinterpret it by using the ‘troth’, a traditional Ladin piece of clothing, and its textiles: these are printed on carpets hanging from the walls. A new use to give life to a display bursting with colour, energy, and vitality.
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