The Soul of Gallura

Nuali: land and humanity at the heart of the strategy

Nuali is much more than an idea: it is a promise, a deep commitment to reawaken a forgotten land in the uniqueness of Sardinia. We wanted to convey the essence of sincere hospitality, rooted in the land and interwoven with the harmony between man and nature. By identifying the archetypes of the Creator, the Wise Man and the Lover, we have channeled the preservation and love of the land into every aspect of the brand. Nuali is not just a name; it is an invitation to embrace slow tourism and connect deeply with the beauty of simple things. “The Soul of the Sea” emerges as a distinctive claim for Nuali, telling the story of the soul of Gallura, a land that breathes the salty air, reflects the changing colours of the sea and carries history and spirit in its heart.

Nuali: Brand strategy – positioning – brand identity – communication strategy
Nuali: Brand strategy – positioning – brand identity – communication strategy
Nuali: Brand strategy – positioning – brand identity – communication strategy
Nuali: Brand strategy – positioning – brand identity – communication strategy
The iconicity of Nuali

Nuali's visual identity is iconic, inspired by the charm of the Mediterranean. The logotype, with an ad hoc script reminiscent of ancient Roman inscriptions, conveys a sense of grandeur. The letters, enriched with semi-circles, have soft curves that reinforce the harmony between the characters. The icon, inspired by Neptune and the vegetation of Sardinian beaches, is linked to Latin culture and local geography. Neptune, the Roman god of water and the sea, symbolises the strength of the liquid element, while the coastal vegetation testifies to the resilience of Sardinia and its people. The colours, which include shades of green and blue, evoke the freshness of the water and the vitality of the Gallura landscape. The brand's monochromatic palette, with a variety of tones, promotes a strong visual cohesion. The combined use of serif and sans serif fonts reflects both the local roots and the innovative spirit of the project.

Nuali: Brand strategy – positioning – brand identity – communication strategy
Nuali: Brand strategy – positioning – brand identity – communication strategy
Primary Colors
Nuali: Brand strategy – positioning – brand identity – communication strategy
Subbrands Colors
Nuali: Brand strategy – positioning – brand identity – communication strategy
Typography
Nuali: Brand strategy – positioning – brand identity – communication strategy
Nuali: Brand strategy – positioning – brand identity – communication strategy
Nuali: Brand strategy – positioning – brand identity – communication strategy
Nuali: Brand strategy – positioning – brand identity – communication strategy
Nuali: Brand strategy – positioning – brand identity – communication strategy
Nuali: Brand strategy – positioning – brand identity – communication strategy
Nuali: Brand strategy – positioning – brand identity – communication strategy
Nuali: Brand strategy – positioning – brand identity – communication strategy
Nuali: Brand strategy – positioning – brand identity – communication strategy
Nuali: Brand strategy – positioning – brand identity – communication strategy
Nuali: Brand strategy – positioning – brand identity – communication strategy
Voices of Gallura

In our approach to web design we have cultivated the humanity of the project, trying to convey warmth and authenticity in every detail. We have reserved a privileged space for the people who animate the project, giving them a voice to share experiences and reveal secrets that only those who live and breathe Gallura can know. At the heart of the site is a special section: the Diary, an intimate space where guests can share what has touched their hearts, celebrating the deep connection between man and nature that characterises the essence of Nuali.

Nuali: Brand strategy – positioning – brand identity – communication strategy

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